PRE-ORDERS OPEN UNTIL 28TH FEBRUARY
Le 528 S2 est enfin là, reprenant le même charme que le premier 528, mais affiné et amélioré. Nous avons conservé les caractéristiques qui ont fait de notre premier modèle un modèle apprécié et acclamé par la critique, tout en introduisant des ajustements qui améliorent le design général. Chaque composant a été soigneusement reconsidéré, depuis la taille du boîtier, les cornes et la couronne jusqu'au cadran et au fond du boîtier. Animée par un mouvement haut de gamme, cette version actualisée est plus fine, plus élégante et plus confortable au poignet.
THE SAME DNA REFINED OVER TIME
From the very first 528 to the 369 and now the 528 S2, our watches share a design language. Seen together, the three models show how our designs evolve without ever losing their identity. They all carry the same DNA, but each with its own character. Together, they form a family built on continuity and evolution. The 528 S2 brings together everything we’ve learned so far, with better proportions, finer finishing and greater comfort, proving that even the smallest changes can make a big difference.
CONCEPTION RÉCOMPENSÉE
Möels 528 Launch Edition has received widespread recognition and critical acclaim, earning us three international design awards in 2022. The A’ Design Award & Competition is one of the world’s largest, most prestigious design accolades, marking one of the highest achievements in the field of design. We are tremendously pleased to have been awarded the Gold Winner of the 2022 edition in the Jewellery, Eyewear, and Watch Design category. Additionally, Möels 528 received a Silver Award from the 2022 International Design Awards (IDA) and the coveted European Product Design Award in the Lifestyle and Travel/Luxury Goods category.
IT’S BETTER TO FAIL IN ORIGINALITY THAN TO SUCCEED IN IMITATION.
HERMAN MELVILLE
As true watch enthusiasts ourselves, we understand the yearning for originality in today’s watch landscape, flooded with uninspiring designs as most brands simply recycle existing models instead of creating something entirely new. In response to this design stagnation, we set out to break the mould of conformity. Möels 528 is a fresh design perspective, fusing clean minimalist lines with mid-century elegance, resulting in a watch that feels both modern and vintage at the same time.
le renouveau britannique
Once a powerhouse in watchmaking, Britain saw a decline in the 1920s and 1930s, conceding ground to Switzerland. However, a resurgence in British watchmaking has surfaced in recent years, with a wave of emerging brands aiming to rejuvenate the nation's horological heritage. Möels&Co is proud to be part of this movement, committed to restoring Britain's place in the global watchmaking landscape. We are an official trade member of the British Watch & Clock Makers Alliance, an organisation dedicated to supporting and promoting the UK’s watch and clockmaking industry. We look forward to contributing to the future of British watchmaking.